NHS campaign gets creative team in a lather!
May 12, 2009
“Give a soap a chance!” was the cry ringing round the Bluestorm creative office in recent weeks after the team was tasked with increasing awareness of the importance of handwashing in infection prevention.
The brief was vast. The project, on behalf of Hull and East Yorkshire Hospitals, was to target the general public, with a particular emphasis on schools, colleges, NHS staff, visitors and businesses. Local health agencies and councils were partners in the project, and a further part of the brief was to create a logo for “NHS Working in Partnership”.
Following the approval of a brand identity, a range of printed and online marketing materials for the campaign was required within just a week.
The team submitted three concepts and received feedback from schools, colleges and focus groups within the target audience to ensure that the designs were engaging and clearly reflecting the key messages.
In the short space of available time, they managed to produce a full PR strategy, supported by flyers/leaflets, branded soaps, t-shirts, a website with video, event presentation equipment and bus, plus radio and poster advertising.
An event at the KC Stadium was also organised, involving a Hull FC rugby star ‘kicking germs into touch’. The event was covered by local radio and press.
Eileen Henderson, Assistant to Medical Director for Hull and East Yorkshire NHS Trust said:
“I can’t believe how well and quickly the campaign is going. We’re really pleased.”
Bluestorm MD, Andrew Cawley commented:
“The Hull and East Yorkshire Hospitals project is a good example of our ability to turn around a complex project on a massive scale within a short space of time. The campaign involved all of our departments and the team has done a great job of coordinating efforts to make sure the client’s tight deadline was met.”
