Lincat

Ongoing PR Campaign

The Client

Lincat is a large scale manufacturer of commercial catering equipment, selling both to the national and international market. After a period of growth and product development, Lincat re-branded in order to position the company in a way that would facilitate continued growth. Bluestorm has provided PR services to Lincat for a number of years and has supported the continued success through effective Public Relations activity.

The Brief

To develop and implement an ongoing strategic PR plan to communicate with both the end user and distributor network. Generating end user demand, awareness of products and the brand was crucial to the success of the campaign. The aim was to achieve market dominance in this competitive arena.

The Result

Market dominance and continued growth. Extensive coverage in national journals and trade press.